Jupiler box

The latest product from Simonpk, which rethinks the way beer is stored in the fridge.

The idea came to me after observing the recurring problem faced by many beer lovers: the freshest bottles are often hidden at the back of the fridge, while those added last are the most accessible. To solve this dilemma, I adapted an existing vending machine concept for cans to apply it to 25cl bottles of beer.

The result? A 10-bottle dispenser that always has access to the freshest beers, thanks to an ingenious rolling system. New bottles added from above roll gently downwards, ready to be grabbed through a specially designed drawer.

A prototype was made using yellow plastic 3D printing, also allowing tolerances to be adapted to achieve a functional product.

The prototype 👇

In addition to the rotation, which has certainly been around for some time, the concept has moved towards a more iconic approach. Jupiler's yellow crate, owned by Inbev SA, has over time become an emblematic figure thanks to its colour and shape that are instantly recognisable. I wanted to adapt my concept to this graphic imprint, by integrating marketing right into the fridge of the average user.

I meticulously drew the standard 24-bottle crate in 3D and then merged it with my prototype. The result is a drawer that fits perfectly into a domestic fridge, with every detail carefully thought out to reflect Jupiler's authenticity, from the handles to its distinctive yellow colour to the exterior stickers.

From a customer experience & marketing point of view, the concept has its place during the summer period. Jupiler often innovates to attract new male consumers by offering them the latest fashionable kit to show off to their friends. From barbecue utensils to darts and red fridge mats.

It's also always interesting to mix up the bins in an image

to create a strikingly realistic resemblance.

‘However, the potential of this concept goes far beyond the Jupiler brand.’

I firmly believe that this system can be adapted to other beer brands such as Maes with their blue crates, or Carlsberg with its green colour. Each version would be redesigned to reflect the specific features and identity of each brand, offering a made-to-measure solution.

NB: It is important to note that I do not have the rights to the brands I have modelled in this concept. Obviously, this project is not intended for sale, but aims above all to be an innovative representation of what a domestic vending machine could be.

However, further work on refrigeration or adapting the model for plastic injection moulding is necessary to achieve a final product.

So wouldn't it be a good idea for the key players involved to work together constructively? :)